With the boom of YouTube, Flash, and now, HTML5, video is a powerful way of promotion and providing content on a website. Compared to reading long, boring articles, many people would rather watch a shorter, more entertaining video that gets the point across in more stylish fashion and in less time. For those looking to take advantage of videos for their websites, here are 4 tips on using videos to keep visitors on your website longer:
1) Use Bullets
Similar to conducting Powerpoint presentations, when delivering information, rather than showing full paragraphs that would either be read word for word or somewhat paraphrased by the narrator, it is much better for a list of bullets to get a point across. Then the narrator can simply discuss the topic in his own words.
A visitor might as well be reading an article if full paragraphs are shown in the video. Keep things simple and use less words.
2) Include Interesting Infographics, Images, and Animations
They say a picture is worth a thousand words, right? So rather than fill a video with lots of words, take advantage of the video medium with infographics and images that can summarize a topic in a manner that is easier to digest and more entertaining.
With the animations, once again, simplicity is key. Have you seen those annoying animations in some Powerpoint presentations? You don’t want to get that carried away with things. As long as you have something that isn’t boring and static, a basic animation should help keep your material fresh.
3) Animated Narrations
If a narrator is utilized for the video, make sure his or her delivery is engaging and not in monotone manner. Who would want to listen to someone with a robotic voice for several minutes? How are you supposed to sell a product or get your point across that way?
That’s why it’s necessary to have someone who has the ability to speak in an animated fashion to keep visitors on the site.
If you have a hard time delivering a clear, concise and energetic message, try using teleprompter software so that you’ll have one less thing to worry about.
4) The “Table of Content” Video
You can use a video that lays out the various features and contents of your site. This can be one of the first videos that a visitor would encounter on your site. Imagine this as a table of contents for your website to help visitors better understand the purpose of your site and how to better navigate through the various pages.
Having such a video should help increase overall activity on your website as they’ll be better informed of what they can do and find there.
Video is Here to Stay
Web video is very powerful when used properly. Above were just a few ways to keep visitors on your site for a longer time, but for more strategies, learn to experiment and think outside of the box. The more unique your approach, the better it will attract visitors and keep them on your site.
Remember that quality is always better than quantity.
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